2007 Toyota Yaris Preview
Can European success translate into American prosperity?
In Europe, where small cars are a necessity because of high fuel costs, the Toyota Yaris has enjoyed six years of consecutive growth against numerous competitors. Now, just as gas prices skyrocket in the U.S. and other Asian manufacturers are poised to enter the North American subcompact market with new or redesigned vehicles, Toyota plans to replace the Echo with the Yaris, in hopes that a hit in Europe equates to success in North America. The 2007 Toyota Yaris arrives in the spring of 2006 and is based on an all-new platform that is wider and longer than the current model. Aimed at the entry-level consumer, the new Yaris has a spacious interior with 60/40 split fold-down rear seats and seat-mounted side airbags and side curtain airbags for both rows. Other feature highlights include antilock brakes, a stereo with MP3 capability, and an option package that includes power windows, mirrors and door locks. Like any consumer, those shopping for small entry-level cars want as many options and upgrades as they can get for their money. Toyota is aiming to please with its new Echo replacement, the 2007 Yaris. This entry-level hatchback offers European styling, sufficient interior room and plenty of safety features. Given declining sales of the Echo, which never really found success in the U.S., Toyota needs the 2007 Yaris to boost sales in the entry-level econo-car segment. With six years of continued success in Europe, where the subcompact market is far more cutthroat, Toyota felt the Yaris might also appeal to American buyers. That is yet to be seen, but with gas reaching three dollars a gallon and Americans looking for more economical cars, Toyota may hit the jackpot with the Yaris. A 1.5-liter, four-cylinder engine with variable valve timing powers the U.S. version of the Toyota Yaris. The 106-horsepower engine produces 103 lb.-ft. of torque and drives the front wheels through either a five-speed manual or a four-speed automatic. With only 106 horsepower, it is unlikely that buyers of the Yaris will be seen at local drag strips but as a commuter car, it could shine. Continue to 2007 Toyota Yaris Preview from MyRide.com © 2008 Autobytel Inc. All rights reserved.
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